I presented this talk on the ItNonStop conference in Wrocław, on November 18th, 2017.
I explained what A/B testing is and how do we in Booking.com apply it to our location-related information, such as location of museums, landmarks, beach, shopping malls, or historical areas.
Here are the slides. Later I will make it into a blogpost or two, there is a lot of interesting stuff to talk more about :).