This article is based on my conference talk about A/B testing – check out the slides.
What is A/B testing, anyway?
Let’s imagine you own a webpage for selling flowers, and you have a red “buy” button in there.
Now let’s imagine your new designer tells you: hey, green buttons are a new trend in the flower selling industry. People like green more than red, red is aggressive, green is soft and persuading. Green button will be more visible on the page. Let’s make it green.