I’ve been running A/B tests for 2 years now, and during this time I have run more than 300 experiments.
I will share with you my knowledge: I will explain what A/B testing is, when do you need it (and when you don’t), and how to utilize it to the greatest extent.
This article is based on my conference talk about A/B testing – check out the slides.
What is A/B testing, anyway?
Let’s imagine you own a webpage for selling flowers, and you have a red “buy” button in there.
Now let’s imagine your new designer tells you: hey, greenbuttons are a new trend in the flower selling industry. People like green more than red, red is aggressive, green is soft and persuading. Green button will be more visible on the page. Let’s make it green.
You know how the software developers are always mocked because they don’t comply with the time limits? Read this article about my experience of hiring a team of freelancers who went way over the deadline.
Not so long ago I hired a team of freelancers to work on a project of mine.
Everything started as it usually starts. I found several teams, some through friends and some – through a website. I met with team leaders, we discussed my requirements, we agreed on time and on a budget. I picked the team that looked the most reliable to me, they rolled up their sleeves and started to work.
Since the first time when I managed to get users for my WordCloud app, some time has passed. Now it has 300 000 users – three hundred thousand users in three months.
The number amazes me. It seems almost unbelievable! I honestly never imagined having more than 10 000 users. It’s incredible.
And users are not just using the app silently. Oh, no! They leave reviews, they have problems, and they complain about everything. But sometimes – more often than not – they make compliments, and share their work, and they are grateful. And this is the most interesting and rewarding part of working on something!
Here I want to share some nice and interesting things users asked me or shared with me.